The covid pandemic came almost at the final and several of the key partners of the company demanded a renegotiation of the present conditions, as a result of which MOOD lost a significant guaranteed income. And although the project was near to stage to be complete, we had to go back from the very beginning and reform the strategy.
“The only place where the Success comes before Work is the dictionary.”
Vidal Sassoon, entrepreneur
The covid pandemic came almost at the final and several of the key partners of the company demanded a renegotiation of the present conditions, as a result of which MOOD lost a significant guaranteed income. And although the project was near to stage to be complete, we had to go back from the very beginning and reform the strategy.
“The only place where the Success comes before Work is the dictionary.”
Vidal Sassoon, entrepreneur
So we rolled up our sleeves and based on the analyzes and reports, together with the management we built a strategy how to reposition the Company between the different groups of clients, as well as a plan where the management should focus on the expenditure part.
Thanks to the quick reaction of the owners, the favorable change of the market in the specific location and the clear and accurate financial plan, the Company managed to fill the missing income from the key partners with an increase in the other client groups and even to achieve a small revenue and profit growth for 2020.